Oct 01
2008
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Google Analytics is a fascinating piece of software. Since November 2005 it has dominated the free stats market and has done so with good reason! On the surface, the software is nothing short of excellent, but it’s once you take a little time to delve deeper that the true potential of this blogger’s best friend is revealed.
I found several features within Google Analytics that I never knew existed. It was time to do some research to find out what Analytics really offered. This article is a culmination of that research.
The 5 Google Analytics Secrets
#1 - Track Outbound Clicks - View Google Help Center Info
Whether you need to track how many people click your RSS subscription link, find out how many people click your advertiser banners or track how many times a file has been downloaded, Analytics’ ability to track outbound link clicks can help.
Add the onClick event to any link you wish to track. It’s good practice to use “/outgoing” at the start of the name. By doing so, you can easily track your outbound links.
Once you have added the code to your outbound links, how do you view the stats? Simple.
- Login to Analytics and click the “Content” link in the left sidebar
- Click “Content Drilldown”
- If you have had any outbound clicks, you will see a link called “outgoing/” in the URL column. You may need to use the “Find URL:” search feature at the bottom of the table to find the “outgoing/” link
- Click “outgoing/”. You should now see a break down of each outbound link that has been clicked
Click the photo to the right for screenshots of this process.
Click the photo to the right for screenshots of this process.
You can even track clicks of Flash items, such as Flash banners.
I’m hoping somebody will release a WordPress plugin that allows us to easily insert Analytics outbound tracking to links. A simple plugin that generates the code automatically after allowing us to enter the link name in a form would be ideal! If there are any WordPress gurus reading, please consider this as your next plugin!
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Sep 28
2008
Search Engine Marketing (SEM) For ANY Company Marketing On The Internet Is Absolutely Essential !
There is a lot involved with Search Engine Marketing (SEM). Marketing and Optimizing your company across the world wide web can be daunting, even for those companies with a great deal of experience. Researching the search engines and finding good quality niche markets for your company are essential to your future search engine marketing success.
The good news is that by taking things slowly and methodically, it is fairly simple to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.
The following is our simple guide to Search Engine Marketing . Although it is meant for novices, it can be very useful for more advanced search engine marketers as a reference source. Each section provides a brief overview of the basics followed by resources for further research.
Take it one step at a time and you’ll soon understand the basics of Search Engine Marketing Your Company Via The Internet. Search Engine Marketing allows even the smallest company to compete in the Internet marketing arena against mega million dollar budgets!
Keywords & Search Terms
The first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and key phrases that will be used by an SEM marketing company to market your web site to the Internet.
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Sep 27
2008
Linkbaiting is a form of copywriting and it can be rewarding for both the author and reader. To capture a reader’s attention without misleading them can be tricky but it’s possible.
Ultimately what we want is site traffic for the webmaster, but at the other end of the line,the readers want their end of the bargain too, so webmaster don’t get shady
Despite bad feedbacks about linkbaiting, it is still a good way to promote your website and content.
There’s some basic thumb of rule
A) Knowing the right content
Just go to Digg.com or Technorati.com to get a general grasp of what is mostly sought after articles or topics. From there derive a good content and a kickass title to linkbait your readers. But do not lose your blog own identity, in the wake of trying to capture news readers.
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Sep 04
2008
Posted by Smoke in Internet
Google chrome launched out with an impressive start. Yep, to my surprise they marketed the product features with a comic strip. Unlike any other browser promotion i have seen. Comic is kind of Geeky in nature but hell, If you are reading review of Google Chrome i guess it doesn’t matter.
Features:- Simplicity, Speed ,Stability and Power.
i was surprised with the sudden release of Google Chrome ,because i was lost with their updates. From what i think this product has potential to overcome Internet Explorer and Firefox. The main reason for this being Google the company itself owns it and its their own brand. Now they can’t just like their piece of brand dip in sloppy results.
They can like spend a good fortune to market their product and improve it. If your a business student, you should be knowing that. Any product what so ever , if marketed at the best level, can’t fail. So as an good business for Google Chrome i see good potential in it. Not just by their marketing only, but also from the actual benefits of Google Chrome.
Google has managed to produce a polished web browser first time out. The first thing i noticed was its speed. It launches like a cheetah, with all types of page loading in incredibly quick time. i tested it with Firefox and Internet Explorer with a stopwatch at view.
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